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يعد من الكتب المهمة و المفيدة فمن المشاكل المعاصرة في الدول النامية مشكلة التركيز على الإنتاج و إهمال مسألة التسويق و نظراً لتطور أساليب التسويق فإن أغلب الدول النامية و أغلب الصناعات فيها وجدت نفسها حارسا على إنتاجها الذي يتعذر تسويقه بسبب تخلف أساليب التسويق.
اشترك الان في النشرة الاٍخبارية و ترقب استقبال افضل عروضنا علي بريدك الاٍلكتروني
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