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الإعلان التلفزيوني و دوره في تكوين الصورة الذهنية

الإعلان التلفزيوني و دوره في تكوين الصورة الذهنية

  • سنة النشر: 01 Jan 1970.
  • عدد مرات التحميل: 502882 مرّة / مرات.
  • تم نشره في: الإثنين , 14 ديسمبر 2015م.

وصف الكتاب:

قسم الكتاب الى خمسة فصول و مقدمة و خاتمة، تناول الفصل الاول تطور المفهوم الاعلاني الحديث و اليات الاقناع، و الفصل الثاني الوظيفة الاعلانية للتلفزيون و تأثيراتها السيسيوثقافية اما الفصل الثالث فقد تضمن دور الصورة الذهنية في انتاج القيم الاستهلاكية، اما الفصل الرابع تضمن تحليل البيانات و نتائج الدراسة الميدانية التي طبقت على عينة من الشباب الجامعي العراقي، اما الفصل الخامس و الاخير تضمن نتائج الدراسة التحليلية لمضامين الاعلانات على بعض القنوات التلفزيونية .

site.similarbooks

شاهد المزيد
أصداء الصمت
أصداء الصمت
  • تدمك:
  • المؤلف: عبد الله باشراحيل
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 25.69 AED
أحاديث الأحداث
أحاديث الأحداث
  • تدمك:
  • المؤلف: عبد الله باشراحيل
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 29.36 AED
قطوف من الحياة
قطوف من الحياة
  • تدمك:
  • المؤلف: سامي القباني
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 44.04 AED
إعجاز التواصل الحضاري الإعلامي
إعجاز التواصل الحضاري الإعلامي
  • تدمك:
  • المؤلف: حسن صعب
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 12.11 AED
الدولة الحديثة إعلام واستعلام
الدولة الحديثة إعلام واستعلام
  • تدمك:
  • المؤلف: حسن الحسن
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 22.02 AED
الرأي العام والإعلام
الرأي العام والإعلام
  • تدمك:
  • المؤلف: محمد الحسيني الشيرازي
  • الناشر: دار العلوم للتحقيق والطباعة والنشر
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 51.38 AED
الصحافة الهزلية في تونس نشأتها وتطورها 1906-1956
الصحافة الهزلية في تونس نشأتها وتطورها 1906-1956
  • تدمك:
  • المؤلف: حمادي الساحلي
  • الناشر: دار الغرب الإسلامي
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 22.00 AED
مقدمة مجلة الشهاب أنشأها الإمام عبد الحميد بن باديس
مقدمة مجلة الشهاب أنشأها الإمام عبد الحميد بن باديس
  • تدمك:
  • المؤلف: عبد الرحمن شيبان
  • الناشر: دار الغرب الإسلامي
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 22.00 AED
شبكات بشرية وشبكات الكترونية مساحات جديدة للعمل الجماعي
شبكات بشرية وشبكات الكترونية مساحات جديدة للعمل الجماعي
  • تدمك:
  • المؤلف: مجموعة من المؤلفين
  • الناشر: دار الفارابي للنشر والتوزيع
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 22.00 AED
الدعاية والاتصال الجماهيري عبر التاريخ : الجزء الأول حضارات الشرق القديمة
الدعاية والاتصال الجماهيري عبر التاريخ : الجزء الأول حضارات الشرق القديمة
  • تدمك:
  • المؤلف: برهان شاوي
  • الناشر: دار الفارابي للنشر والتوزيع
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 56.00 AED
القائمة البريدية

اشترك الان في النشرة الاٍخبارية و ترقب استقبال افضل عروضنا علي بريدك الاٍلكتروني

روابط سريعه
قائمة الكتب

جميع الحقوق محفوظة © 2020

MessagesTimelineExceptionsViews24RouteQueries49Models183MailsGateSessionRequest
7.4.33PHP Version232msRequest Duration6MBMemory UsageGET b-{book}Route
    • Booting (73.67ms)
    • Application (157ms)
    • 1 x Application (67.85%)
      157.16ms
      1 x Booting (31.8%)
      73.67ms
      24 templates were rendered
      • guest.books.details (resources/views/guest/books/details.blade.php)3blade
        Params
        0
        book
        1
        canDdownload
        2
        similarBooks
      • guest.books.form (resources/views/guest/books/form.blade.php)14blade
        Params
        0
        obLevel
        1
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        2
        app
        3
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        4
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        5
        locales
        6
        direction
        7
        user
        8
        book
        9
        canDdownload
        10
        similarBooks
        11
        __currentLoopData
        12
        category
        13
        loop
      • guest.home.category-book (resources/views/guest/home/category-book.blade.php)17blade
        Params
        0
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        1
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        2
        app
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        7
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        8
        book
        9
        canDdownload
        10
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        11
        __currentLoopData
        12
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        13
        loop
        14
        title
        15
        books
        16
        href
      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
        book
      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
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        1
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
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        1
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
        book
      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
        book
      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
        book
      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
        book
      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
        book
      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
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      • guest.layout (resources/views/guest/layout.blade.php)15blade
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        0
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        book
        9
        canDdownload
        10
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        11
        __currentLoopData
        12
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        loop
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      • guest.layout.styles (resources/views/guest/layout/styles.blade.php)15blade
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        9
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        10
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        11
        __currentLoopData
        12
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      • guest.layout.header (resources/views/guest/layout/header.blade.php)16blade
        Params
        0
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      • guest.layout.header.menu.desktop (resources/views/guest/layout/header/menu/desktop.blade.php)16blade
        Params
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        canDdownload
        10
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        11
        __currentLoopData
        12
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      • guest.layout.header.logo (resources/views/guest/layout/header/logo.blade.php)16blade
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        Params
        0
        obLevel
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        8
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        9
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        10
        similarBooks
        11
        __currentLoopData
        12
        category
        13
        loop
        14
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        15
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      • guest.layout.header.menu.mobile (resources/views/guest/layout/header/menu/mobile.blade.php)16blade
        Params
        0
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        10
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        11
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        11
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        9
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        10
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        11
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        12
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        13
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      • guest.layout.flash.errors (resources/views/guest/layout/flash/errors.blade.php)16blade
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        10
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      uri
      GET b-{book}
      middleware
      web
      uses
      App\Http\Controllers\Guest\Books\DetailsController@__invoke
      controller
      App\Http\Controllers\Guest\Books\DetailsController
      namespace
      App\Http\Controllers\Guest
      prefix
      where
      as
      books.details
      49 statements were executed, 11 of which were duplicated, 38 unique19.77ms
      bookmart_bookmart
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        1.8ms/vendor/laravel/framework/src/Illuminate/Routing/ImplicitRouteBinding.php:38bookmart_bookmart
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        • 16. /vendor/laravel/framework/src/Illuminate/Routing/ImplicitRouteBinding.php:38
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:788
        • 18. middleware::bindings:39
        • 19. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:171
        • 20. /vendor/laravel/framework/src/Illuminate/Foundation/Http/Middleware/VerifyCsrfToken.php:77
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        • 13. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23
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        • 18. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176
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        • 14. /app/Http/Controllers/Guest/Books/DetailsController.php:21
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
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        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        320μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        340μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        280μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        280μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
        • 21. view::guest.home.book:18
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        250μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        Backtrace
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        Metadata
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        Metadata
        Backtrace
        • 14. /app/Http/View/Composers/LayoutComposer.php:18
        • 16. /vendor/laravel/framework/src/Illuminate/Container/Container.php:843
        • 17. /vendor/laravel/framework/src/Illuminate/Container/Container.php:681
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        Backtrace
        • 16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23
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      App\Content\Models\DataBaseModel
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          status_code
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          status_text
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          html
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          []
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            0 of 0   
          array:22 [▶
  "host" => array:1 [▶
    0 => "www.bookmart.ae"
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  "cf-visitor" => array:1 [▶
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  "user-agent" => array:1 [▶
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